Product Manager, Reader Experience - Articles & Live; CORE SITE & apps Team

Product lead for The Washington Post’s Site Product Team that oversaw the entire site functionality, new formats, web vitals, article experience, and live experience, such as the Olympics. Focused on growing WaPo’s readership and deepening engagement across the core reader experience portfolio. Worked directly with Ads, Analytics, Product Design, Engineering, QA, Newsroom Stakeholders, & Leadership. 

average reader engagement INCREASED by 45% in one quarter.

  • Evolved storytelling formats to render breadth and depth of news coverage in new and engaging ways.

  • Unlocked new capabilities & authoring features to empower newsroom and push the reader experience to new levels.

  • Our front-end team built robust article layouts to promote the best storytelling. Those formats have included the expansion of WAPO's Centered Layout, for more visual storytelling, "Briefs" for quick easily digestible content such as 'The 7” and “Context Box”, "Lists" for organizing list oriented content, and the re-brand of "The Washington Post Magazine."

  • Feature Design Iterations such as; Article topper variations, new in article media display options, and new recirculation modules.

  • Led site migration & brand redesign for The WaPo Magazine and visual storytelling for sub-brands including Voraciously, By The Way, and Launcher

DATa-driven results

New features & layouts that drove $1m in projected new revenue over the next 36 months with conversion rates 233% higher than standard article formats.

Increased reader completion rates by 125% in one quarter across both non-subscriptions and subscriptions readers.

Overall adoption of new formats increased by over 42% over two quarters.

Highlighted Feature Metrics: Context Box

Engaged time on articles with a context box is 64 seconds vs. 40 seconds for the site overall.

Non-subscriber page views per user is 3.4 for those who view pages with a context box vs 2.2 for non-subscribers who don’t view articles with a context box.

This data suggests that readers respond well when we made efforts to promote transparency and trust by providing easily digestible content for storytelling & journalism.

Reader Experience Team presented the WAPO Product & Engineering2022 Innovation Award

Marriott International

Designlab

Speaking Engagements & Design-thinking Facilitation

Creative Writing & Direction