StUdent progress tracking @ Designlab

Impacting and improving student’s outcomes and mentor engagement by introducing a new and improved student progress tracking feature. Our goal was to reduce confusion amongst our students and boost completion rates while also improving our customer experience teams efficiency. Our hypothesis was that by providing mentors with this MVP, we would positively influence how mentors help their students, thus improving their completion of the UX Academy course.

We introduced a data-viz tracking feature with guided data-driven insights and mentor feedback.

Because of the nature of the complexities of the feature, we did a V1 release to our Mentor community first to test our feature before releasing to students.

When released to both of our user groups, the results we saw were remarkable.

Our Results

94%

decrease in progress related support tickets 

26%

increase in on-time student completion

15%

increase in the rate of coursework completion

What Users Are Saying

“The new student progress tracker…WOW!!!!!!!!!!!!!!! Seriously though, as mentor that has been with Designlab for a while, I can't tell you all how much GOLDEN this is!”

— UX Academy Mentor

“Knowing when each module is due to be completed is very motivating. It's also quite encouraging to know when you're ahead of schedule.”

—UX Academy Student

Re-IMAGINE designlab's course onboarding

Provide the necessary information and resources for a seamless journey and course experience to improve completion rates. Our biggest goal was to reduce early stage churn by 50% and what we accomplished was bigger than what we expected.

  • On-time Completion: 166% increase (from 6% to 16%)

  • Course Completion: 157% increase (from 6.1% to 15.7%)

  • Cancellation Rates: 62% decrease (from 7.8 to 3%)

What we did from start to finish and what solutions we provided to users.

  • Worked closely with cross-functional teams to help lead the process for mapping the student’s UXAF journey.

  • Collaborated on the identification of gaps in the early-stage retention and overall conversion rates.

  • Helped implement processes with design, growth, and program teams to have effective collaboration on the types of content to be displayed.

  • Led design and dev teams to drive forward our new pre-course experience, giving students early access to our platform in order to start interacting with materials before cohort launch date.

  • Led overall strategic onboarding strategy for a re-vamped experience based on user research & insights which included: reviewing welcome emails, in-platform guides, pre-course webinar decks, and cohort launch-day emails to ensure an engaging and comprehensive experience.

Our results  were INcredible.  
61%

decrease in early student churn 

15%

on-time course completion, up from 6.1%

16%

overall course completion rate, up from 6%

What Users Are Saying

“The pre-course landing page is a great idea because it consolidates all of the information and resources for new UXAF student in one place with easy access. The countdown to launch day is a great feature as well.”

— UX Academy Foundations Student

“The pre-course landing page is definitely well-made to help students be familiar with the site before class starts and decrease overwhelming of students on the first day of class.”

— UX Academy Foundations Student

The Washington Post

Marriott International

Speaking Engagements & Design-Thinking Facilitation

Creative Writing + Editing